Core Refusal Reason
The proposed replacement totem sign is considered visually obtrusive and inappropriate for its location within the Lusk Architectural Conservation Area due to its excessive size, scale, and design.
Decision Maker's Conclusion
- The excessive size, scale, and design of the proposed totem sign would be visually obtrusive and negatively impact the streetscape within the Lusk Architectural Conservation Area.
- The development would set an undesirable precedent for inappropriate advertising structures, causing serious injury to the visual amenity of the area.
- The proposal fails to comply with specific development plan policies and guidelines regarding signage within Architectural Conservation Areas, specifically Policy HCAP14 and Objective DMSO188.
Cited Policies (CDP)
Policy HCAP14Section 14.19.3.5Objective DMSO188Table 14.25
Decision Document Summary
The proposal involved the removal of an existing advertising monolith and the installation of a replacement totem sign at Supervalu, Lusk Town Centre. Located in a prominent position within the Lusk Architectural Conservation Area, the development was refused because its scale and design were deemed incompatible with the surrounding streetscape. The planning authority concluded that the sign would cause serious injury to the visual amenity of the heritage area and failed to adhere to the Fingal ...SOURCE PDFOpen Original
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