Core Refusal Reason
The signage is visually injurious to the character of the Architectural Conservation Area and fails to comply with established shopfront design standards.
Decision Maker's Conclusion
- The design and materials of the projecting flag banners are injurious to the character and visual amenities of the building and the surrounding Architectural Conservation Area.
- The development fails to adhere to the standards for good shopfront design established in the Shopfront Design Guide 2001 and the Dublin City Development Plan 2016-2022.
- Granting retention would establish an undesirable precedent for similar developments, undermining the proper planning and sustainable development of the area.
Cited Policies (CDP)
Dublin City Development Plan 2016-2022Shopfront Design Guide 2001
Decision Document Summary
This application sought the retention of three external projecting flag banners at 40 Drury Street/42 Stephen's Street Lower, Dublin 2. The site is situated within an Architectural Conservation Area. Dublin City Council refused permission because the signage's design and materials were deemed incompatible with the historic character of the building and streetscape. The proposal was found to be in conflict with the Dublin City Development Plan 2016-2022 and the Shopfront Design Guide 2001, posing...SOURCE PDFOpen Original
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