Core Refusal Reason
The signage is visually obtrusive and incongruous, leading to visual clutter and negative impacts on the streetscape and property values.
Decision Maker's Conclusion
- The scale, siting, and materials of the signage are visually obtrusive and contribute to visual clutter within the streetscape.
- The development is injurious to visual amenities and would depreciate the value of property in the vicinity.
- Granting retention would set an undesirable precedent and contravene specific signage policies of the Dún Laoghaire-Rathdown County Development Plan 2022-2028.
Cited Policies (CDP)
Section 12.6.8.2 Signage
Decision Document Summary
The proposal sought retention permission for two advertisements at 8, The Forge, Bakers Corner, Rochestown Avenue. The local authority refused the application on the grounds that the signage is visually obtrusive and incongruous with the surrounding streetscape due to its scale and materials. The decision noted that the development would result in visual clutter, harm the visual amenities of the area, and fail to comply with Section 12.6.8.2 of the County Development Plan....SOURCE PDFOpen Original
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