Core Refusal Reason
The proposed signage would result in excessive visual clutter and negatively impact the visual amenities of a prominent town centre location.
Decision Maker's Conclusion
- The cumulative scale and number of signs would create excessive visual clutter at a prominent junction and highly visible rear elevation.
- The development would be injurious to the visual amenities of the area and would likely depreciate the value of surrounding properties.
- Granting permission would set an undesirable precedent for external signage on the shopping centre and contravene specific development plan policies regarding shopfronts and signage.
Cited Policies (CDP)
Section 12.6.8.1 ShopfrontsSection 12.6.8.2 SignageAppendix 17 Interim Dún Laoghaire Urban Framework Plan
Decision Document Summary
The proposal sought permission for signage to serve a permitted Primary Care Centre at the Dun Laoghaire Shopping Centre, located at the prominent junction of Marine Road and George’s Street Upper. The local authority refused the application on the grounds that the nature and scale of the proposed development would result in excessive visual clutter on a highly visible site within an 'MTC' zoned area. The decision noted that the development would conflict with the Dún Laoghaire-Rathdown County D...SOURCE PDFOpen Original
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