4669/22
PROTECTED STRUCTURE: The development will consist of, 1no. new external fascia mounted logo, Individual steel letters powder coated RAL 7021, rear illuminated (static) H&M logo sign located at ground floor level on the existing stone fascia using minimal fixings, mounted centrally above entrance (Size- 300mm high letters x 450mm width, 30mm spacing from fascia, 4,715mm from finished floor).
Refused
Core Refusal Reason
The proposed signage would negatively impact the architectural character and setting of a nationally significant Protected Structure by introducing visual clutter and detracting from historic signage.
Decision Maker's Conclusion
- The surface-mounted sign would introduce unnecessary visual clutter and detract from the prominence of the primary historic Clery’s signage.
- The proposal would have a serious negative impact on the architectural character and setting of a nationally significant Protected Structure.
- The development would set an unacceptable precedent for signage on protected structures within an Architectural Conservation Area.
Cited Policies (CDP)
Decision Document Summary
The proposal involved the installation of a new external H&M fascia sign on the historic stone facade of Clery’s, a nationally significant Protected Structure located at 18-27 O'Connell Street Lower, Dublin 1. Dublin City Council refused the application on the grounds that the signage would clutter the historic fascia and undermine the architectural integrity of the building's original signage. Furthermore, the development was deemed to have a detrimental effect on the character of the Architect...SOURCE PDFOpen Original
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