WEB1808/22
Permission for external signage/advertising at Vermilion Restaurant, 94 Terenure Road North, Dublin 6WTY70 comprising: (i) a 2.2 x 1.2m restaurant billboard, flat-mounted at first floor level on the south facing side wall and (ii) 3no. 2.5 x 0.5m projecting, double-sided, vertical, restaurant banners positioned between the first floor front windows.
Core Refusal Reason
The proposed billboard and banner signage are considered excessive in quantity and scale for the location, creating visual clutter and detracting from the character of the existing building and streetscape in a manner contrary to Section 15.17.5 of the Dublin City Development Plan 2022-2028.
Decision Maker's Conclusion
- The proposed first-floor billboard and three projecting banners would contribute to a sense of visual clutter and negatively impact the character of the building and the surrounding streetscape.
- Policy under Section 15.17.5 of the current CDP remains applicable to upper-floor uses and generally requires signage to be provided at the entrance level rather than as additional attachments to the façade.
- Permitting the development would establish an undesirable precedent for similar excessive signage on other commercial buildings within the Z4 zoned area.
Cited Policies (CDP)
Decision Document Summary
The proposal involves the erection of a 2.2m high billboard on the side (southern) elevation and three 2.5m high projecting banners on the front (eastern) elevation of Vermilion Indian Cuisine, a first-floor restaurant at No. 94 Terenure Road North. The site is a prominent end-of-terrace building in a Z4-zoned area. The Planning Authority initially refused permission citing visual clutter under the 2016-2022 Development Plan. While the applicant argued that the signage is necessary for business ...PDF Document Missing
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