WEB1813/22
Permission for development on a location at ‘The junction of Clonliffe Road and Ballybough Road, Dublin 3’. This development will consist of the replacement of the 3-no. existing static advertising displays with 1 no. slimline digital display (3.4m high by 6.28m wide) at the junction of Clonliffe Road and Ballybough Road, Dublin 3.
Core Planning Reasoning
Recommendation to grant permission as the proposal provides a significant planning gain by rationalizing three existing static signs into a single slimline digital display, representing a 66% reduction in total advertising area while remaining compatible with its location on a radial route.
Decision Maker's Conclusion
- The replacement of three existing static billboards with one digital display constitutes a significant planning gain and a substantial reduction in visual clutter.
- The site's location on a radial route within Zone 3 makes the provision of managed outdoor advertising open for consideration under the current Development Plan.
- The proposed development will not adversely affect residential amenity or traffic safety, as the sign is angled away from residential properties and located within a 50kph speed limit zone.
Cited Policies (CDP)
Decision Document Summary
The proposal involves the replacement of three existing externally illuminated static advertising displays with one slimline digital display (3.4m high by 6.28m wide) at the junction of Clonliffe Road and Ballybough Road, Dublin 3. Although the site is zoned Z1 (Sustainable Residential Communities) where advertising is not normally permitted, the Inspector noted that Section 14.5 allows for improvements to non-conforming uses that do not adversely affect local amenities. Dublin City Council had ...PDF Document Missing
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