WEB1848/22
Permission for development on a site located at 'The front of 397 North Circular Road, Dublin 7'. This development will consist of the replacement of the 2 no. existing scrolling advertising displays with 2 no. digital displays (3.4m high by 6.28m wide) at the front of 397 North Circular Road, Dublin 7. The Application also includes the removal of one static advertising display at Millmount Terrace, Drumcondra, Dublin 9.
Core Refusal Reason
The proposed digital advertising displays are incompatible with the Z15 zoning objective, contravene Appendix 17 of the Development Plan regarding panel size, and would negatively impact the visual amenity of the Phibsborough ACA.
Decision Maker's Conclusion
- The scale and nature of the digital displays fail to relate to the surrounding streetscape and would cause undue negative impact on the visual amenity of the Phibsborough Architectural Conservation Area.
- The proposal specifically contravenes Appendix 17 of the Dublin City Development Plan 2022-2028, which prohibits the use of forty-eight sheet advertising panels.
- The development would depreciate the value of nearby property and set an undesirable precedent for similar unsuitable advertising developments in the city.
Cited Policies (CDP)
Decision Document Summary
The proposal sought to replace existing scrolling advertising displays with two new digital displays at the front of 397 North Circular Road, Dublin 7. The site is situated in an area zoned Z15 for community uses and social infrastructure. The planning authority refused the application because the digital panels are inappropriate for the scale of the surrounding buildings and the Phibsborough ACA, violate specific development plan restrictions against 48-sheet panels, and would represent an unde...PDF Document Missing
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