Core Refusal Reason
The development was refused due to the excessive scale, design, and prominent location of the advertising banners within a designated Conservation Area, which would lead to a proliferation of signage, resulting in a visually obtrusive form of development that detracts from the historic character and visual amenities of the streetscape.
Decision Maker's Conclusion
- The sheer scale of the banners stretching across three floors of a prominent corner building is visually obtrusive and incompatible with the designated Conservation Area.
- The cumulative impact of the banners, alongside existing signage in the vicinity, erodes the historic character of the Camden Street and Grantham Street streetscape.
- Granting retention permission would establish an undesirable precedent for similar developments that are contrary to the restrictive advertising policies of the Dublin City Development Plan.
Cited Policies (CDP)
Dublin City Development Plan 2022-2028Zoning Z4Policy SC22Section 11.1.5.6Appendix 19.6Policy BHA9Section 11.5.3 (Built Heritage Assets)Section 15.15.2.2 (Conservation Areas)Section 15.17.5 (Shopfront and Façade Design)Appendix 17 (Advertising and Signage)Section 6.0 (Temporary Advertising/Artwork)Section 8.0 (Advertising Development Management Standards)
Decision Document Summary
This report concerns an appeal for the retention of intermittent and temporary advertising banners on the corner facade (ground, first, and second floors) of Grantham House, Dublin 8. The site is a prominent three-storey building located at the junction of Grantham Street and Camden Street Lower, situated within a Conservation Area and adjacent to a Protected Structure. The applicant argued that the banners provide vitality and support cultural events, proposing a temporary 18-month permission a...SOURCE PDFOpen Original
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