4850/22

RETENTION PERMISSION: The development will consist of retention of unauthorised signage/branding works on the front elevation of the subject building at ground floor level comprising: (i) a painted border surrounding the building entrance and adjoining 2 no. windows; (ii) a signage panel with associated paintwork atop the building entrance; (iii) advertising signage located within the centre of the arch window atop the building entrance.

Refused

Core Refusal Reason

The shop front and signage are visually strident and negatively impact the character and amenity of a Category 1 Shopping Street.

Decision Maker's Conclusion

  • The shop front and signage create an overly strident visual effect that is seriously injurious to the visual amenity of the area.
  • The development is incompatible with the character of Henry Street, which is designated as a Category 1 Shopping Street.
  • Granting retention would establish an undesirable precedent for similar inappropriate shopfront designs on this primary retail street.

Cited Policies (CDP)

Policy RD15

Decision Document Summary

This application sought retention permission for an unauthorized shop front and signage at 5 Henry Street, Dublin 1. The planning authority refused the proposal because the visual impact was deemed too strident and harmful to the character of a Category 1 Shopping Street. The development was found to be in direct conflict with Policy RD15 of the Dublin City Development Plan and was considered to set a negative precedent for future retail frontages in the city center....
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