WEB1879/22
Development on a site located at 'The junction of Macken Street and Grand Canal Street Lower, Dublin 2'. This development will consist of the replacement of the 3-no. existing static advertising displays with 2 no. slimline digital displays (3.4m high by 6.28m wide) at the junction of Macken Street and Grand Canal Street Lower, Dublin 2. The application also includes the removal of an existing advertising display at 37 Emmet Road, Kilmainham, Dublin 8.
Core Refusal Reason
The proposed digital advertising displays are located in a Z1 residential zone and Advertising Zone 1 where such development is inappropriate, contravening Appendix 17 of the Dublin City Development Plan 2022-2028 and harming visual amenity.
Decision Maker's Conclusion
- The scale, nature, and elevated position of the digital displays fail to relate to the surrounding streetscape and would result in an undue negative impact on visual amenity.
- The proposal fails to comply with Appendix 17 of the Development Plan, which specifically prohibits forty-eight sheet advertising panels.
- The development would depreciate the value of property in the vicinity and set an undesirable precedent for similar inappropriate advertising in a high-quality urban streetscape.
Cited Policies (CDP)
Decision Document Summary
The proposal sought to replace existing static advertising with two large digital displays (3.4m x 6.28m) at the junction of Macken Street and Grand Canal Street Lower, Dublin 2. The site is located within a Z1 residential zoning and Advertising Zone 1, designated for high-quality urban form where advertising is considered inappropriate. The application was refused because the scale and elevated nature of the displays would harm the visual character of the area, contravene specific policy restri...PDF Document Missing
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