Core Refusal Reason
The signage is considered an overtly dominant and inappropriate feature that causes visual clutter and negatively impacts the character of the Ardee Architectural Conservation Area (ACA), contrary to Policy BHC 31.
Decision Maker's Conclusion
- The fascia signage, including its proportions, design, and material finish, constitutes an overtly dominant advertising feature that is out of character with the building and the surrounding Architectural Conservation Area.
- The combination of the fascia panel, 3D projecting lettering, existing projecting sign, and two new projecting lights results in significant visual clutter on the building's facade.
- The development fails to preserve or enhance the character of the historic streetscape and is contrary to Policy BHC 31 of the Louth County Development Plan 2021-2027, setting an undesirable precedent for similar developments.
Cited Policies (CDP)
BHC 31Chapter 5Chapter 8Chapter 9Chapter 13Volume 2 - Ardee PoliciesVolume 3, Appendix 11Appendix 12 - Ardee ACA
Decision Document Summary
This application sought retention permission for shopfront signage, including a timber fascia panel with 3D lettering, a projecting sign, and two external lights at 34 Market Street, Ardee, Co. Louth. The site is located within the Ardee Architectural Conservation Area (ACA) and is zoned for town centre activities. Louth County Council refused the application primarily because the signage was deemed overtly dominant and inappropriate for the historic context. The planning authority concluded tha...SOURCE PDFOpen Original
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