Core Refusal Reason
The proposed signage is excessive in scale and design, resulting in visual clutter that detracts from the architectural integrity of the building and the surrounding streetscape.
Decision Maker's Conclusion
- The signage is excessive in scale and creates an unacceptable level of visual clutter that detracts from the integrity of the shopfront and building elevations.
- The development is contrary to Policy RD15 and Section 16.24.3 of the Dublin City Development Plan 2016-22 regarding signs on business premises.
- Granting retention would set an undesirable precedent for similar developments and would be contrary to the proper planning and sustainable development of the area.
Cited Policies (CDP)
Policy RD15Section 16.24.3
Decision Document Summary
This application sought retention permission for advertising signage located on a doorway and its surroundings at 185 Parnell Street, Dublin 1. The local authority refused the application because the signage's scale, lettering, and color scheme were deemed visually intrusive and harmful to the architectural character of the existing shopfront and the wider streetscape. The proposal was found to be in breach of specific Dublin City Development Plan policies and was considered to set a negative pr...SOURCE PDFOpen Original
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