Core Refusal Reason
The proposed digital LED signboard was refused due to its detrimental impact on the architectural character of the streetscape and the creation of a significant traffic hazard through driver distraction.
Decision Maker's Conclusion
- The digital LED signboard would negatively impact the character and architectural quality of the streetscape in a prominent town centre location, setting an undesirable precedent for similar developments.
- The development would seriously injure the visual amenities of the area and depreciate the value of properties in the vicinity, proving contrary to proper planning and sustainable development.
- The proposed signage would draw the attention of motorists away from the R331 (James Street), creating a distraction that endangers public safety by reason of traffic hazard.
Cited Policies (CDP)
Mayo County Development Plan 2014-2020Claremorris Area PlanTown Centre Zoning Matrix
Decision Document Summary
The applicant sought permission to erect a 5m x 4m digital LED advertising signboard on the northern gable wall of an existing shop at James Street, Claremorris. The site is situated in a prominent town centre location adjacent to a railway line. Mayo County Council refused the application following negative reports from the MD Architect, who cited visual degradation of the streetscape, and the Area Engineer, who identified a significant risk of driver distraction on the R331. The proposal was u...SOURCE PDFOpen Original
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