Core Refusal Reason
The proposal fails to demonstrate a specific advertising 'need' and would result in a traffic hazard, visual clutter, and negative impact on visual amenities, contrary to Section 11.7 of the Waterford City Development Plan 2013-2019.
Decision Maker's Conclusion
- The applicant failed to demonstrate a specific advertising 'need' for the commercial business as defined in the development plan standards.
- The proposed sign at a traffic-signalized junction would create a potential traffic hazard and negatively impact road safety and traffic flow.
- The development would contribute to visual clutter and set an undesirable precedent, detracting from the visual amenities of the conservation area.
Cited Policies (CDP)
Section 11.7 of the Development Management Standards, Variation No.1, Waterford City Development Plan 2013-2019
Decision Document Summary
The application sought a Section 254 licence for a fingerpost sign for 'The Three Ships' bar at the junction of Lombard Street and The Mall, Waterford City. The proposal was refused by Waterford City and County Council because it failed to meet the 'need' criteria for commercial advertising under Section 11.7 of the Waterford City Development Plan 2013-2019. Furthermore, the Planning Authority determined that the sign's location at a busy signalized junction would pose a traffic hazard and contr...SOURCE PDFOpen Original
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