Core Refusal Reason
The mobile digital LED display trailer is considered unduly prominent and detrimental to the visual amenity of the streetscape, contributing to visual clutter and contravening local development plan policies.
Decision Maker's Conclusion
- The signage is unduly prominent in the streetscape due to its height, position, and use of LED lighting, resulting in a detrimental impact on visual amenity.
- The development contributes to visual clutter and would set an unwelcome precedent for similar developments if permitted.
- The proposal is contrary to Sections 13.14.11 and 13.14.12 of the Louth County Development Plan 2021-2027 and the proper planning and sustainable development of the area.
Cited Policies (CDP)
Section 13.14.11Section 13.14.12
Decision Document Summary
The applicant sought retention permission for a mobile digital LED display trailer at North Link Retail Park, Dundalk, Co. Louth. Louth County Council refused the application on the grounds that the structure's height, position, and lighting make it excessively prominent, causing a negative impact on the area's visual amenity. The council determined that the development creates visual clutter and fails to comply with Sections 13.14.11 and 13.14.12 of the Louth County Development Plan 2021-2027....SOURCE PDFOpen Original
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