Core Refusal Reason
The proposed digital sign is visually obtrusive and out of scale with the historic core and General Conservation Area, conflicting with development plan policies and negatively impacting the setting of nearby Protected Structures.
Decision Maker's Conclusion
- The scale and elevation of the digital sign on a prominent gable wall within the historic core and General Conservation Area would be visually obtrusive and out of character with the surrounding streetscape.
- The proposal is inconsistent with the Waterford City Development Plan 2013-2019, specifically policies regarding the protection of visual amenities and the management of advertising structures in sensitive heritage locations.
- Granting permission would set an undesirable precedent for similar inappropriate developments within the Apple Market area, negatively impacting the setting of multiple nearby Protected Structures.
Cited Policies (CDP)
POL 3.0.3OBJ 3.0.9POL 3.7.4POL 3.7.5POL 5.4.7POL 5.4.16Section 4.2.12Policy P207Section 11.8 of the Development Management Standards Variation No. 1
Decision Document Summary
JC Decaux Ireland Ltd. sought permission to replace an existing static advertising sign with a larger digital display sign at the gable end of 'The Hub' Public House on Michael Street, Waterford. The site is located within a General Conservation Area and a National Monument Zone, surrounded by numerous Protected Structures. The application was refused because the proposed sign's scale and digital nature were deemed visually obtrusive and detrimental to the architectural heritage and visual ameni...SOURCE PDFOpen Original
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