Core Refusal Reason
The proposed fingerpost sign constitutes non-essential commercial signage on a heavily trafficked road, creating a traffic hazard through motorist distraction and contributing to visual clutter.
Decision Maker's Conclusion
- The proposed sign is considered non-essential directional signage for a commercial supermarket that primarily serves a local catchment already familiar with its location.
- The erection of the sign at a heavily trafficked junction would present a potential distraction for motorists, thereby creating a traffic hazard.
- The development would lead to increased visual clutter and set an undesirable precedent for the proliferation of similar signage in the area, contrary to the proper planning and sustainable development of the area.
Cited Policies (CDP)
Chapter 9, Infrastructure9.1.7 Roadside SignageObjective AS1Objective AS3Objective AS4Objective AS5Objective AS6Appendix 1, Development and Design Standards
Decision Document Summary
Lidl Ireland GmbH applied for a Section 254 licence to erect a 1mx300mm fingerpost sign at the junction of Killarney Road and Boghall Road in Bray to identify their new supermarket. The proposal featured white lettering on a brown background, a style typically reserved for tourist or community attractions. Wicklow County Council refused the application on the grounds that the sign was non-essential for a commercial facility serving a local catchment and would negatively impact the visual amenity...SOURCE PDFOpen Original
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