Core Refusal Reason
The proposed fingerpost sign is considered non-essential commercial signage that would cause visual clutter and a traffic hazard at a heavily trafficked junction.
Decision Maker's Conclusion
- The supermarket serves a local catchment familiar with its location, and therefore the sign does not meet the criteria for directional signage intended for destinations that are difficult to find.
- The proposed sign would contribute to visual clutter and set an undesirable precedent for the proliferation of similar commercial signage in the area.
- The placement of non-essential signage at a heavily trafficked junction would distract motorists from essential road traffic signage, creating a potential traffic hazard.
Cited Policies (CDP)
Chapter 9, Infrastructure9.1.7 Roadside SignageObjective AS1Objective AS3Objective AS4Objective AS5Objective AS6
Decision Document Summary
Lidl Ireland GmbH applied for a Section 254 licence to erect a 1m x 300mm fingerpost sign with white lettering on a brown background at the junction of Vevay Road and Boghall Road in Bray. The Planning Authority refused the application, determining that the supermarket is a well-known local facility that does not require directional signage. It was concluded that the sign would constitute non-essential commercial advertising, leading to visual clutter and potential traffic safety issues by distr...SOURCE PDFOpen Original
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