Core Refusal Reason
The proposed sign would cause visual clutter in a streetscape of distinctive character and set an undesirable precedent for similar commercial signage in the town centre.
Decision Maker's Conclusion
- The proposed fingerpost sign would give rise to increased visual clutter in a streetscape of distinctive character.
- The development would likely set a precedent for a proliferation of similar commercial signage in the town centre, contrary to the aim of preserving the town's character.
- The signage is considered unnecessary as the business being signposted is already located on the Main Street in the commercial heart of the town.
Cited Policies (CDP)
Variation no. 1 of the Waterford County Development Plan 2011Section 11.10 Fingerpost SignsAppendix 16 of the Waterford County Development Plan 2011
Decision Document Summary
This application sought a Section 254 licence for a 1-metre fingerpost directional sign on the N72 at West Street, Lismore, to direct customers to a Centra retail premises. While the Executive Planner initially recommended granting permission, the Senior Planner overruled this recommendation and refused the application. The refusal was based on the grounds that the sign would contribute to visual clutter in a heritage town streetscape, set a negative precedent for further commercial signage, and...SOURCE PDFOpen Original
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