Core Refusal Reason
The existing shopfront signage is deemed unacceptable due to its negative impact on the active street frontage, visual amenity, and streetscape, failing to comply with local public realm strategies and signage guidelines.
Decision Maker's Conclusion
- The signage is contrary to the 'Laytown and Bettystown Public Realm Strategy 2021' and negatively impacts the visual amenity of a prominent corner site in the urban area.
- There is an unacceptable proliferation of signage on the southern and eastern elevations, with certain signs (Type A) restricting appropriate passive surveillance of the street.
- The scale and design of the signage (specifically Types B and D) are out of scale with the streetscape and fail to integrate successfully with the existing building frontage.
Cited Policies (CDP)
Zoning-B1 Commercial Town or VillageDM POL 18DM OBJ 57DM OBJ 109
Decision Document Summary
This application sought retention permission for existing shopfront signage at the Mr. Price retail unit located at The Anchorage, Bettystown, Co. Meath. The site occupies a prominent corner position within a mixed-use development zoned for commercial use. The Planning Authority found the development unacceptable in its current form, citing that the signage is excessive, poorly scaled, and detrimental to the character of the streetscape. It was determined that the proposal fails to meet the stan...SOURCE PDFOpen Original
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