Core Refusal Reason
Traffic hazard and public safety concerns arising from sign clutter and motorist distraction, alongside the setting of an undesirable precedent.
Decision Maker's Conclusion
- The proposed signage would create a traffic hazard by distracting motorists due to sign clutter when combined with existing permitted and unauthorized signs.
- The development fails to conform to the Traffic Signs Manual guidelines regarding text density, size, and design.
- Granting permission would set an undesirable precedent for similar signage applications within the existing industrial estate, potentially leading to further traffic hazards.
Cited Policies (CDP)
Decision Document Summary
The applicant sought a Section 254 licence for two free-standing advertising structures at the entrance to Beechwood Close and the car park of Unit 5, Boghall Road, Bray, to provide directional signage for 'Prohealth 365'. Wicklow County Council refused the application, concluding that the additional signage would contribute to sign clutter and distract motorists, creating a significant traffic hazard. The decision also highlighted non-conformance with the Traffic Signs Manual and the risk of se...SOURCE PDFOpen Original
Note: If code appears below, the council site is blocking the preview. Please open the original file.