Core Refusal Reason
Kerry County Council initially refused permission on the grounds that the proposed 5m totem sign would seriously injure the visual amenities of the area and fail to meet development management standards, though this decision was subsequently overturned by An Bord Pleanála.
Decision Maker's Conclusion
- The proposed 5-metre totem sign is located on lands zoned M4 (Built Up Area), where such commercial structures are considered compatible with the established land use and pattern of development.
- The scale and design of the sign are deemed acceptable for the site's urban context on North Circular Road and do not constitute a serious injury to the visual amenities of the surrounding area.
- The development is in accordance with the Advertising Signage Proposals standards set out in Section 1.13 of the Kerry County Development Plan 2022-2028 and represents proper planning and sustainable development.
Cited Policies (CDP)
Tralee Town Development Plan 2009-2015Kerry County Development Plan 2022-2028Volume Six - Part 1Section 1.13 (Advertising Signage Proposals)
Decision Document Summary
The application sought permission for the erection of a 5-metre high totem sign at the entrance to the Dunnes Stores car park on North Circular Road/Upper Rock Street, Tralee, Co. Kerry. While Kerry County Council originally refused the proposal, An Bord Pleanála granted permission on appeal. The Board concluded that the sign's scale and design are appropriate for its 'Built Up Area' zoning and that the proposal complies with the specific signage and visual amenity policies of the Kerry County D...SOURCE PDFOpen Original
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