22557

18 lineal metres hoarding fence/security entry gates 2.4 metre high, an advertisement structure off Hawkstown Road entrance consisting of 2 no. (3 metres x4.5 metres billboards) totalling 27 msq and 1 no. (2.4 metres x 2.4 metres billboard) totalling 5.8 msq off Dublin Road pedestrian access all to facilitate the sale of units granted permission under PRR 19/138 and together with require site and development works

Refused

Core Refusal Reason

The proposed signage is excessive in scale and poorly located, leading to visual clutter and potential traffic hazards for road users.

Decision Maker's Conclusion

  • The billboard on Dublin Road is located near a sharp bend on a heavily trafficked regional road where there is no vehicular access, making it unnecessary and distracting for motorists.
  • The two billboards proposed for the Hawkstown Road entrance are excessive in size and scale, exceeding the level of signage required to advertise the permitted development.
  • The cumulative impact of the proposed signage would result in visual clutter and create a potential traffic hazard, thereby conflicting with the proper planning and sustainable development of the area.

Cited Policies (CDP)

Objective AS1

Decision Document Summary

This application by Noel Heatly sought permission for 18 linear metres of hoarding, security gates, and three large billboards at Burkeen Dales, Hawkstown Road, Co. Wicklow, to facilitate the sale of a previously granted 91-dwelling residential development. Wicklow County Council refused the application primarily because the proposed signage was deemed excessive in scale and poorly positioned. Specifically, the Dublin Road billboard was considered a distraction near a sharp bend, while the Hawks...
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