Core Refusal Reason
The proposed digital displays would negatively impact visual amenity and fail to relate to the scale of the surrounding streetscape, particularly given the proximity to a residential zone and a protected structure.
Decision Maker's Conclusion
- The scale and nature of the digital displays fail to appropriately relate to the surrounding streetscape and building scale.
- The development would result in an undue negative impact on the visual amenity of the area, specifically affecting the adjacent Z1 residential zone and a nearby protected structure.
- Granting permission would set an undesirable precedent for similar developments and contravene the proper planning and sustainable development of the area.
Cited Policies (CDP)
Dublin City Development Plan 2022-2028
Decision Document Summary
The proposal involved replacing an existing scrolling advertising unit with a double-sided digital display on the public footpath at the junction of Church Street Upper and Coleraine Street, Dublin 7. The application was refused as the planning authority determined that the nature and scale of the digital signage would be visually intrusive and incompatible with the surrounding context, which includes a residential (Z1) zone and a protected structure. It was concluded that the development would ...SOURCE PDFOpen Original
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