Core Refusal Reason
Adverse visual impact resulting from the signs' scale, illumination, and prominent location in a semi-rural environment.
Decision Maker's Conclusion
- The signs, by virtue of their internal illumination, height, size, and nature as electronic variable messaging signs, form an incongruous feature in the landscape at this elevated and visually prominent location.
- The development fails to comply with the signage standards set out in Section A1.10.1 of the Clare County Development Plan 2017-2023, as varied, and is seriously injurious to the visual amenities of the area.
- Permitting the retention of these signs would establish an undesirable precedent for similar developments and would be contrary to the proper planning and sustainable development of the area.
Cited Policies (CDP)
Section A1.10.1
Decision Document Summary
Daktronics Ireland Co. Ltd sought retention permission for two electronic signs and associated works at their factory located in Deerpark West, Ennistymon, Co. Clare. While the site is zoned for industrial use, it occupies an elevated and visually exposed position on the outskirts of the settlement, abutting the countryside. Clare County Council refused the application because the signs' scale and internal illumination were deemed visually intrusive and inconsistent with the semi-rural character...SOURCE PDFOpen Original
Note: If code appears below, the council site is blocking the preview. Please open the original file.