Core Refusal Reason
The digital display is visually discordant with the traditional shopfront and streetscape, and its placement poses a risk to pedestrian and traffic safety.
Decision Maker's Conclusion
- The development detracts from the architectural character and visual amenity of the traditional shopfront and the surrounding streetscape.
- The proposal fails to comply with the specific requirements for shopfronts and advertising signage as outlined in Sections 15.3 and 15.5 of the Monaghan County Development Plan 2019-2025.
- The siting of the advertising unit is considered inappropriate as it interferes with pedestrian movement and footpath accessibility, creating a potential hazard for public and traffic safety.
Cited Policies (CDP)
Section 15.3 Shop FrontsSection 15.5 Advertising, Signage and LightingMCDP 2019-2025
Decision Document Summary
This application sought retention permission for a 32-inch digital community notice board mounted on the front wall of the XL shop in Ballinode, Co. Monaghan. While intended to enhance community communication, the Planning Authority refused the application because the unit is architecturally incompatible with the existing building and traditional shopfront features. Furthermore, the display's location was deemed a safety concern for pedestrians and road users, leading to the conclusion that it d...SOURCE PDFOpen Original
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