221021

development on the public footpath at Main Street, 9.2m southwest of existing telephone kiosk outside the car park and southwest of Newbridge Garda Station, Newbridge, Co. Kildare. The development will consist of the replacement of the existing telephone kiosks with a new Telephone Kiosk with integral Communication Unit and a 1.53 sq. metre digital advertising display. The proposed structure has an overall height 2.43m, a depth of 0.762m and a width 1.096m

Refused

Core Refusal Reason

The proposal failed to demonstrate a functional need for the advertising element and was deemed to constitute an obtrusive, prominent feature that would create visual clutter and be architecturally inappropriate for a historic Irish town centre.

Decision Maker's Conclusion

  • The applicant failed to demonstrate a justifiable need for the proposed advertising panel or replacement kiosk, rendering the development contrary to the signage policies of the Kildare County Development Plan 2017-2023.
  • The structure would be an unduly prominent and obtrusive feature in the streetscape, contributing to visual clutter and contravening the town centre zoning and improvement objectives of the Newbridge Local Area Plan.
  • The design, which emulates a British 'K6' telephone box, is considered architecturally insensitive and inappropriate for the historical and cultural context of an Irish town centre.

Cited Policies (CDP)

Section 17.14.5Zoning Objective ATCIRR 8RO 5RO 7SRO 7

Decision Document Summary

Eircom Limited sought permission to replace existing telephone kiosks on Main Street, Newbridge, with a new unit featuring a 1.53 sq.m digital advertising display and an interactive touchscreen. The site is located in a prominent town centre location near the Garda Station and St. Patrick's Terrace. The application was refused because the development would result in excessive visual clutter, failed to prove a functional necessity for the advertising element, and utilized a design that was deemed...
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Planning application 221021, Kildare County Council | Precedent.ie