Core Refusal Reason
The retention of the 7.1m high advertising sign was refused due to its unacceptable visual impact as a discordant feature on the landscape and its potential to compromise road safety and operational efficiency on the N69 national secondary road.
Decision Maker's Conclusion
- The structure's siting, scale, and design make it a highly visible and discordant feature that is seriously injurious to the visual amenities of the area.
- The retention of the sign would contravene established Council policy regarding advertising structures along national routes and approach roads to towns as set out in the County Development Plan.
- The sign's location adjacent to a 100kph zone on the N69 National Secondary Road poses a risk to road safety and operational efficiency, setting an undesirable precedent for the proliferation of similar developments.
Cited Policies (CDP)
Kerry County Development Plan 2022-2028Volume 6, Part 1 - Development Management Standards and Guidelines1.13 Advertising Signage Proposals1.13.1 Advertising SignageKerry County Council's Shopfront Guidelines, 2018
Decision Document Summary
Buckley Agri Limited sought retention permission for an existing 7.1-metre high advertising sign on a raised concrete platform at their tractor sales commercial site in Garryantanvally, Listowel, Co. Kerry. The site is located approximately 2km south-west of Listowel town, adjoining the N69 National Secondary Road. Kerry County Council refused the application primarily because the sign is considered a visually discordant feature that negatively impacts the landscape. Furthermore, the planning au...SOURCE PDFOpen Original
Note: If code appears below, the council site is blocking the preview. Please open the original file.