Core Refusal Reason
The proposed free-standing illuminated sign is considered visually obtrusive, out of scale and harmony with the surrounding environment, and contravenes a previous planning condition (Condition 3 of P20/316) which specifically required the omission of such signage to protect visual amenity.
Decision Maker's Conclusion
- The development would contravene Condition 3 of a previous permission (P20/316) which explicitly required the omission of free-standing illuminated signs in the interest of visual amenity and compliance with local bye-laws.
- The proposed signage, by virtue of its height, illumination, and location in the public realm, is not in scale or harmony with the surrounding environment and would represent a visually obtrusive feature.
- The proposal would seriously injure the amenities of the area and depreciate the value of property in the vicinity, thereby being contrary to the proper planning and sustainable development of the area.
Cited Policies (CDP)
Objective SSO 13Section 3.8.11 Advertising and SignageSection 7.14 Signage along Routes
Decision Document Summary
Aldi Stores (Ireland) Ltd sought permission for the erection of a free-standing illuminated double-sided sign at their existing store located at Bury Street and Teeling Street, Ballina, Co. Mayo. The site is situated within the town centre and is zoned for commercial use. Mayo County Council refused the application primarily because the proposal contravened a condition of the original site permission (P20/316) which had already mandated the removal of such signage. Furthermore, the planning auth...SOURCE PDFOpen Original
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