22924

Retention permission for the existing shopfront signage

Refused

Core Refusal Reason

The proposed signage is of poor design quality, scale, and positioning, resulting in a negative impact on the public realm and the removal of previously permitted shopfront features.

Decision Maker's Conclusion

  • The signage is considered to be of poor design quality and scale, failing to contribute positively to the aesthetics of the building or the surrounding neighborhood centre.
  • The removal of previously permitted shopfront features and the covering of windows has created significant dead frontage and reduced passive surveillance along a key pedestrian link.
  • Granting permission would set a harmful precedent for similar poor-quality shopfront designs and would be contrary to Section 13.14.9 of the Louth County Development Plan 2021-2027.

Cited Policies (CDP)

NGB 613.14.813.14.9

Decision Document Summary

This application sought retention permission for existing shopfront signage at the 'Mr Price' supermarket in Aston Village, Drogheda, a designated Neighbourhood Centre. The planning authority refused the application because the signage is of poor design quality and scale, and its installation involved the removal of high-quality permitted shopfront features. The resulting 'dead frontage' and loss of passive surveillance were deemed to negatively impact the public realm and conflict with the Lout...
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