Core Refusal Reason
The proposed digital advertising displays would create a significant traffic hazard and distraction for road users at a major transport junction, thereby endangering public safety and negatively impacting the visual amenities of a key approach route to the city.
Decision Maker's Conclusion
- The erection of digital displays at the Kingsmeadow Roundabout would constitute a significant distraction for drivers approaching a major and complex transport junction.
- The development would negatively impact the visual amenities of the area, which serves as a primary approach route to Waterford City Centre.
- The proposal would endanger public safety by reason of traffic hazard and is therefore contrary to the proper planning and sustainable development of the area.
Cited Policies (CDP)
WCCC Development Plan 2022 - 2028Zoned General Business [GB]SAV No 12 (Kingsmeadow House)Landscape and Seascape Character Assessment
Decision Document Summary
JCDecaux Ireland Limited sought planning permission to replace existing static advertising displays with two digital advertising displays at the Kingsmeadow Roundabout on the Cork Road, Waterford. While the site is zoned for General Business, the local authority's Roads Section raised serious safety concerns regarding driver distraction at a significant junction. Consequently, the application was refused on the grounds that the digital signage would create a traffic hazard, endanger public safet...SOURCE PDFOpen Original
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