Core Refusal Reason
The proposed advertising screens would be a dominant and visually obtrusive feature that creates visual clutter and negatively impacts the character and visual amenities of the George's Street Lower streetscape.
Decision Maker's Conclusion
- The screens would act as a dominant feature on the shopfront, resulting in visual clutter and inconsistency with the established character and sense of place of the town centre.
- The development would be visually obtrusive on the streetscape, thereby seriously injuring visual amenities and depreciating the value of property in the vicinity.
- The proposal is contrary to several specific policy objectives of the Dún Laoghaire-Rathdown County Development Plan 2022-2028 regarding shopfront design, signage, and placemaking.
Cited Policies (CDP)
Section 12.6.6 Off-Licences/ Betting ShopsSection 12.6.8.2 SignageSection 12.6.8.1 ShopfrontsSection 7.2.3.3 Policy Objective MFC3: Placemaking in our Towns and VillagesSection 7.5.2.1 Policy Objective RET5: Major Town Centres
Decision Document Summary
The application proposed the installation of T.V. type advertising screens on both sides of the front entrance at 94 George's Street Lower, Dun Laoghaire, a location zoned for Major Town Centre (MTC) facilities. The planning authority refused permission on the grounds that the screens would be overly dominant and create visual clutter, detracting from the character of the shopfront and the wider streetscape. The decision noted that the proposal failed to meet development plan standards for signa...SOURCE PDFOpen Original
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