Core Refusal Reason
The proposed signage is not permitted under the 'F' and 'A' land use zonings and would result in significant negative visual impacts and clutter.
Decision Maker's Conclusion
- The development materially contravenes the Dún Laoghaire-Rathdown County Development Plan 2022-2028 as advertising structures are not permitted in principle or open for consideration within 'F' (Open Space) or 'A' (Residential) zones.
- The proposal fails to comply with Section 12.6.8.2 of the Development Plan, which explicitly prohibits commercial advertising structures on public open spaces.
- The scale and positioning of the signs would create excessive visual clutter and prominent negative impacts, thereby injuring the visual amenities and depreciating property values in the vicinity.
Cited Policies (CDP)
Section 12.6.8.2Zoning Objective FZoning Objective A
Decision Document Summary
The applicant sought permission for five temporary marketing signs for a five-year duration at the former Bray Golf Club lands, situated off Ravenswell Road and Dublin Road. The Planning Authority refused the application because the proposed commercial signage is prohibited under the site's 'Open Space' and 'Residential' zoning objectives. Furthermore, the signs were considered to be overly prominent and visually intrusive, leading to clutter that would negatively affect the character of the are...SOURCE PDFOpen Original
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