Core Refusal Reason
The proposed large-scale advertising signage is contrary to the Monaghan County Development Plan 2019-2025 as it would negatively impact the visual amenity of the area and constitutes a danger to traffic safety.
Decision Maker's Conclusion
- The proposed 5m x 2.5m signage is considered a large-scale commercial advertisement that is contrary to Section 15.5 of the County Development Plan regarding the protection of visual amenity and area character.
- The development is located on a prominent side elevation with direct views from a regional road approach, where permanent advertising is restricted to prevent detraction from the visual amenity of the town approach.
- The Planning Authority determined that the display of adverts at this inappropriate location constitutes a danger to traffic safety and interferes with the safe and free flow of traffic.
Cited Policies (CDP)
Section 15.3Section 15.5Policy HLP13MCDP 2019-2025
Decision Document Summary
This application by Jim McConnon sought permission for a 5m x 2.5m non-illuminated advertising sign on the side elevation of a two-storey retail building at 8 Old Cross Square, Co. Monaghan. The site is located in a 'Category 2- Remaining Rural Area' and currently houses a 'Smoke n Vape' shop. The Planning Authority refused the application because the large-scale signage was deemed contrary to Section 15.5 of the Monaghan County Development Plan 2019-2025, citing negative impacts on the visual a...SOURCE PDFOpen Original
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