Core Refusal Reason
The development was refused due to significant traffic safety concerns on the M17 motorway and adverse impacts on the visual amenity and landscape character of the rural area.
Decision Maker's Conclusion
- The signage, due to its scale and prominent location adjacent to the M17, creates a significant traffic hazard by distracting drivers on a high-speed national road.
- The proposal materially contravenes the Galway County Development Plan 2022-2028, specifically policies regarding the protection of strategic roads and controls on advertising in rural areas.
- The development is considered visually obtrusive and injurious to the landscape character of the North Galway Complex, setting an undesirable precedent for similar unauthorized signage.
Cited Policies (CDP)
DM Standard 32DM Standard 28Policy Objective NR 1Policy Objective LCM 1Chapter 5Chapter 6Chapter 15DM Standard 50
Decision Document Summary
Softdrive Ltd. sought retention permission for a large advertising sign (1m x 12m) located in a rural field at Cloondarone, Tuam, immediately adjacent to the M17 motorway. Galway County Council refused the application following a negative report from Transport Infrastructure Ireland (TII). The refusal was based on the sign's potential to endanger public safety by distracting motorists on a strategic road and its negative impact on the visual amenity of the rural landscape, which conflicts with s...SOURCE PDFOpen Original
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