24157

Section 254 Licence for 4 no finger post signs as follows. Sign 1, Located at Butlerstown Roundabout on the corner of Cork Road and R710. Sign 2. Located at Six Cross Roads Roundabout at the corner of R710 and Kilbarry Exit. Sign 3 Located at Six Cross Roads Business Park Roundabout at the corner of new Ormonde Housing Development. Sign no 4 Located at Ballindud Roundabout at the corner of R710 and the R675

Refused

Core Refusal Reason

The proposal for four fingerpost signs at roundabouts fails to demonstrate a specific advertising 'need' and contravenes development management standards regarding the location, safety, and quantity of signs permitted.

Decision Maker's Conclusion

  • The applicant failed to demonstrate a specific advertising 'need' for the signs at the identified locations as required by Development Management DM 21.
  • The proposed placement of signs at roundabouts is contrary to policy DM 21, which prohibits advertisement structures where they may obstruct sight lines or endanger traffic safety.
  • The proposal exceeds the maximum limit of two advertisement structures per premises and fails to comply with DM 24 requirements regarding mounting on existing poles and height specifications.

Cited Policies (CDP)

Section 5.9 Advertising (Volume 2)Development Management DM 20Development Management DM 21Section 5.12 Finger post Signs (Volume 2)Development Management DM 24

Decision Document Summary

Mowlam Healthcare applied for a Section 254 licence to erect four fingerpost signs at major roundabouts in Kilbarry to provide directions to the Kilbarry Care Centre. Waterford City and County Council refused the application on the grounds that it contravenes Development Management standards DM 21 and DM 24 of the City & County Development Plan 2022-2028. The refusal is based on the lack of demonstrated 'need' for the signage, the potential for traffic hazards at roundabout locations, and the ex...
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