Core Refusal Reason
The retention of the 3D illuminated signage was refused as its excessive scale, design, and prominent location were deemed to cause significant visual clutter and negatively impact the character and visual amenities of the Ennis Road area.
Decision Maker's Conclusion
- The signage is considered visually obtrusive and out of character with the surrounding streetscape due to its excessive scale and illuminated design.
- The development contributes to an undesirable accumulation of visual clutter along a major arterial route into Limerick City.
- Granting retention would set an undesirable precedent for similar haphazard signage developments, undermining the planning authority's ability to protect the visual amenity of the locality.
Cited Policies (CDP)
Section 11.6.12 (Signage and Advertising)Policy DM 4Objective EH O1
Decision Document Summary
The proposal sought the retention of a replacement 3D illuminated sign over the front entrance of the FunWorld premises on the Ennis Road, Coolraine. The Planning Authority refused the application on the grounds that the signage is excessively large and prominent for its context. It was concluded that the sign detracts from the visual amenity of the area and is contrary to the development management standards for advertising signage set out in the Limerick Development Plan 2022-2028....SOURCE PDFOpen Original
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