Core Refusal Reason
The proposed free-standing sign would create a hazard for pedestrians and cyclists, contribute to visual clutter within an Architectural Conservation Area, and fails to demonstrate a specific advertising 'need' as required by the Development Plan.
Decision Maker's Conclusion
- The proposed sandwich board sign is considered a hazard to pedestrians, the visually impaired, and cyclists, negatively impacting street accessibility and safety.
- The applicant failed to demonstrate a specific advertising 'need' as defined in the Development Plan, as the general desire to advertise a commercial business does not satisfy the policy requirements.
- The placement of the sign would result in visual clutter within a designated Architectural Conservation Area (ACA) and would set an undesirable precedent for similar developments in the locality.
Cited Policies (CDP)
Section 5.9 AdvertisingDevelopment Management DM 20Development Management DM 21Development Management DM 21 no.3
Decision Document Summary
Jim Reid sought a Section 254 licence for a temporary 'swinger' advertising sign (500mm x 750mm) to be located at the junction of Little Michael Street and John Street, Waterford, to advertise a bookshop. The application was refused by Waterford City and County Council following a negative report from the District Roads Engineer regarding pedestrian hazards. The planning authority concluded that the sign would obstruct movement, particularly for the visually impaired, contribute to visual clutte...SOURCE PDFOpen Original
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