Core Refusal Reason
The retention of excessive signage results in visual clutter and a proliferation of advertisements that negatively impact the character of the streetscape and the adjacent Architectural Conservation Area (ACA).
Decision Maker's Conclusion
- The installation of multiple advertisements on the shop front has led to a cluttered appearance that detracts from the visual amenities of the streetscape and the adjacent Architectural Conservation Area.
- The proposal is contrary to Policy Objective BHC 35 of the Louth County Development Plan 2021-2027, which seeks to ensure development on the periphery of an ACA does not detract from its character.
- Granting permission for the retention of these works would set an undesirable precedent for similar substandard development that is inconsistent with proper planning and the Louth County Council Shop Front Design Guidelines.
Cited Policies (CDP)
EE 78EE 80EE 81BHC 35Appendix 13Appendix 15ACA No. 21
Decision Document Summary
The application sought retention permission for external advertising and illuminated signage at a retail unit located at 65 Dublin Street, Dundalk, Co. Louth. The site occupies a prominent corner location and immediately abuts 'The Crescent' Architectural Conservation Area. Louth County Council refused the application because the signage, which includes vertical displays on pilasters and advertisements across the plinth, creates excessive visual clutter. The planning authority determined that th...SOURCE PDFOpen Original
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