Core Refusal Reason
The proposed illuminated LED screen is considered detrimental to the visual amenities and character of the Roden Place Architectural Conservation Area (ACA) and is contrary to specific development plan policies regarding signage in sensitive heritage areas.
Decision Maker's Conclusion
- The proposed LED signage would fail to preserve or enhance the character and appearance of the Roden Place Architectural Conservation Area, detracting from the historic architecture and visual amenities of the streetscape.
- The development is contrary to the Louth County Development Plan's specific guidance in Appendix 15, which prohibits electronic video display screens where they negatively affect the character of an ACA.
- Insufficient information was provided regarding the luminance and transition of the display, leading to concerns about potential adverse impacts on residential amenity and traffic safety due to glare and distraction.
Cited Policies (CDP)
Policy Objective BHC 31Policy Objective EE 81Policy Objective BHC 35Policy Objective BHC 36Appendix 11Appendix 13Appendix 15 (Section 2.8)
Decision Document Summary
Shane McGuinness sought permission for an illuminated LED screen (0.96m x 1.92m) mounted 4.26m above street level on the side elevation of Unit 1, No. 3A Francis Street, Dundalk. The site is located within the Roden Place Architectural Conservation Area (ACA) and the town's retail core. Louth County Council refused the application primarily because the modern, illuminated nature of the signage was deemed incompatible with the historic character of the ACA. Furthermore, the proposal was found to ...SOURCE PDFOpen Original
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