2560291
The development to be retained consists of (i) 2no. high level ‘Maldron Hotel’ and ‘Midway’ signs affixed to the eastern elevation and (ii) 1no. high level ‘Midway’ sign affixed to the southern elevation. The proposed development will consist of the replacement of these existing signs with the erection of new signs and all other associated site development works. Sign 1A (13.93m x 1m) is a high-level sign to replace existing ‘Midway’ sign on the southern elevation. A new Sign 1B (4.8 x 1.1m) is also proposed on the southern elevation. Sign 2A (5.3m x 1.4m) is a high-level sign to replace existing ‘Maldron Hotel’ sign on the eastern elevation. Sign 2B (8.6m x 1.6m) is a high-level sign to replace existing ‘Midway’ sign on the eastern elevation. Sign 2C (2.2m x 2.2m) comprises of 4no. square panel signs below existing high-level signs on the eastern elevation of the hotel. All signage is to be internally illuminated by means of white LEDs.
Core Refusal Reason
The proposed signage, due to its scale and location adjacent to the M7 motorway, would create a traffic hazard, set an undesirable precedent for advertising proliferation, and adversely affect the safety and efficiency of the national road network.
Decision Maker's Conclusion
- The proposed signage would create a significant traffic hazard and distraction for drivers on the M7 motorway, thereby endangering public safety.
- Granting permission would set an undesirable precedent for the proliferation of advertising structures along national roads, contrary to official spatial planning guidelines.
- The scale and design of the signs would seriously injure the visual amenities of the area and fail to comply with the Development Management Standards of the County Development Plan.