Core Refusal Reason
The proposed signage is located on a non-primary access route and fails to meet the necessity and safety criteria for directional signage as defined in the County Development Plan, potentially causing driver distraction and setting an undesirable precedent.
Decision Maker's Conclusion
- The proposed location on Quinsborough Road is not a main access route for car-borne visitors to the shopping centre, and the sign would direct drivers toward a route requiring further complex turns rather than the most direct path.
- The proposal is contrary to Objective 12.71 of the County Development Plan as it does not provide clear safety benefits or assist in finding a location that is difficult to navigate via standard pre-planning or digital maps.
- The installation of a new signpost at this busy junction, which already features two pedestrian crossings, would create a traffic hazard by causing driver distraction and would set a precedent for unnecessary visual clutter.
Cited Policies (CDP)
Section 12.7Objective 12.71CPO 12.68CPO 12.69CPO 12.72
Decision Document Summary
Navybrook Ltd applied for a Section 254 licence to erect a fingerpost directional sign at the junction of Quinsborough Road and Adelaide Road to guide drivers to the Bray Central Shopping Centre car park. The Planning Authority refused the application on the grounds that the sign is unnecessary for its stated purpose, as the location is not on a primary vehicular approach to the centre. The planner concluded that the sign would likely cause driver confusion, pose a hazard to pedestrians at a bus...SOURCE PDFOpen Original
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