Core Refusal Reason
The proposed fingerpost sign is considered unnecessary and inappropriately located, potentially causing driver distraction and traffic hazards while failing to meet County Development Plan criteria for directional signage.
Decision Maker's Conclusion
- The location is deemed inappropriate as Novara Avenue is not a main access route for the shopping centre, and the sign would not provide clear benefits to road users.
- The proposal fails to comply with County Development Plan Objective 12.71, which requires signage to complement rather than replace pre-planning and avoid duplicating existing information.
- Granting permission would set an undesirable precedent for haphazard, unnecessary signage on a busy main street, leading to visual clutter and potential traffic hazards through driver distraction.
Cited Policies (CDP)
Section 12.7Objective 12.68Objective 12.69Objective 12.71Objective 12.72Objective 10.72
Decision Document Summary
Navybrook Ltd sought a Section 254 licence for a fingerpost directional sign on the west side of Bray Main Street, opposite the Novara Avenue junction, to direct drivers to the Bray Central Shopping Centre car park. Wicklow County Council refused the application because the sign was deemed unnecessary given the existing access arrangements via Florence Road and the availability of digital navigation tools. The planning authority concluded that the sign would contravene the County Development Pla...SOURCE PDFOpen Original
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