Core Refusal Reason
The proposed totem sign exceeds the maximum size standards, lacks a demonstrated advertising 'need' under DM 21, and conflicts with the Development Plan objective to keep the Cork Road free of advertising structures.
Decision Maker's Conclusion
- The proposed sign area of 5.7sq.m exceeds the maximum recommended limit of 5.4sq.m set out in Development Management Standard DM 20.
- The applicant failed to demonstrate a specific advertising 'need' for the structure as required by DM 21, particularly given the presence of an existing totem sign on the site.
- The proposal contravenes Section 5.9 of the Development Plan, which explicitly states that the Cork Road should be kept free of advertising structures to preserve visual amenity.
Cited Policies (CDP)
DM 20DM 21Section 5.9 of the Development Management Standards (Volume 2)
Decision Document Summary
Anthony Boland sought permission for the erection of a 3.5m high totem sign for a Ford Transit Centre at an existing motor dealership on the Cork Road, Waterford. The Planning Authority raised significant objections, noting that the sign's dimensions exceed the 5.4sq.m limit and that the applicant provided no justification for the 'need' for an additional sign. Furthermore, the proposal was found to conflict with specific Development Plan policies intended to keep major approach roads like the C...SOURCE PDFOpen Original
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