2561295

the replacement of 1 No. internally illuminated 6.4m x 3.35m Premiere advertising display with 1 No. digital 6.28m x 3.4m advertising display at 23 Sarsfield Street, Limerick (a Protected Structure RPS No. 3462) and all associated site works and services and the permanent decommissioning of 2 No. 6.3m x 3.5m advertising displays

Refused

Core Refusal Reason

The proposed digital advertising display would negatively impact the architectural character, integrity, and setting of the Protected Structure and the surrounding Architectural Conservation Area.

Decision Maker's Conclusion

  • The scale, digital format, and illumination of the proposed signage are incompatible with the historic fabric and architectural heritage of the Protected Structure (RPS No. 3462).
  • The development would result in significant visual clutter and detract from the visual amenity and streetscape character of the Sarsfield Street Architectural Conservation Area.
  • The permanent decommissioning of advertising displays at a remote location (Blackboy Road) does not sufficiently mitigate the direct and localized negative impact on the heritage value of the primary site.

Cited Policies (CDP)

Policy BHA P1Policy BHA P4Objective DM O11

Decision Document Summary

JCDecaux Ireland Limited sought permission to replace an existing internally illuminated billboard with a modern digital advertising display at 23 Sarsfield Street, Limerick, which is a designated Protected Structure. The proposal also included the decommissioning of two billboards at Saint Dympna's Terrace as a compensatory measure. The application was refused by Limerick City & County Council due to concerns regarding the impact of digital signage on architectural heritage. The planning author...
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