Core Refusal Reason
The proposed retention of the large overhanging illuminated box sign is considered visually intrusive and detrimental to the architectural character of the building and the Ardee Architectural Conservation Area.
Decision Maker's Conclusion
- The large overhanging box-type illuminated signage projects forward of the existing building line, failing to complement the architectural character of the building or integrate with the visual unity of the streetscape.
- The development is contrary to Policy Objectives EE76, EE78, and BH31, as well as the Louth County Council Shopfront Design Guidelines, which prioritize the preservation of authentic, traditional shopfronts over modern plastic or internally illuminated signage.
- The proposal negatively impacts the character and appearance of the Ardee Architectural Conservation Area (ACA No. 27) and fails to respect the historic architecture in terms of scale, layout, and materials.
Cited Policies (CDP)
EE 76EE 78EE 81BHC 31Appendix 11Appendix 15Louth County Development Plan 2021-2027
Decision Document Summary
This application sought retention permission for an illuminated sign on the facade of a retail premises (a phone sales and repair shop) at 21B Castle Street, Ardee, Co. Louth. The site is located within the Ardee Architectural Conservation Area and is subject to an active enforcement record for unauthorized signage. Louth County Council refused the application on the grounds that the overhanging box-type sign is visually discordant, contrary to local shopfront design guidelines, and harmful to t...SOURCE PDFOpen Original
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