2660060

The development will consist of the replacement of 2 No. (6.28m x 3.5m and 6.4m x 3.4m) advertising displays with 1 No. digital 6.28m x 3.4m advertising display on the south western face of the existing structure (with increase in overall height from 4.93m to 5.8m) and provision of a 1m fence on top of existing boundary wall (overall height approx. 2.1m)

Refused

Core Refusal Reason

The proposed digital signage, due to its size, height, and location near a major roundabout, would create a traffic hazard by distracting road users and negatively impact the visual amenities of a key approach route to Waterford City.

Decision Maker's Conclusion

  • The proposed digital display, by virtue of its scale and proximity to the Kingsmeadow Roundabout, would constitute a significant distraction to motorists, thereby endangering public safety.
  • The development would result in a negative visual impact on the amenities of the area, which serves as a primary approach route to Waterford City Centre.
  • The proposal fails to comply with Development Management standards DM 20 and DM 21, specifically regarding maximum sign area and the requirement to demonstrate an advertising need.

Cited Policies (CDP)

DM 20DM 21Section 5.9 (Volume 2)

Decision Document Summary

JCDecaux Ireland Limited sought permission to replace two existing static advertising displays with a single, larger digital display and a boundary fence at the Cork Road/Inner Ring Road Roundabout in Kingsmeadow, Waterford. The local authority refused the application because the digital signage would distract drivers at a major transport junction, creating a traffic hazard. Additionally, the increased height and digital format were deemed detrimental to the visual character of a key city approa...
SOURCE PDFOpen Original
Note: If code appears below, the council site is blocking the preview. Please open the original file.