Core Refusal Reason
The retention of the hoarding was refused because its excessive scale, proportions, and prominent location on a corner site would be visually obtrusive, resulting in visual clutter and seriously detracting from the character of the nearby residential conservation area and Protected Structures.
Decision Maker's Conclusion
- The hoarding forms a dominant and discordant feature that seriously injures the visual amenities of the area and results in significant visual clutter.
- The development is contrary to the Advertising and Signage Strategy in the Dublin City Development Plan 2022-2028, specifically regarding its impact on the character of a residential conservation area.
- There is no ongoing construction or active planning permission on the site that justifies the retention of the hoarding, as the existing metal railings serve as an appropriate and serviceable boundary.
Cited Policies (CDP)
Dublin City Development Plan 2022-2028Zoning Objective Z1 (Sustainable Residential Neighbourhoods)Zoning Objective Z2 (Residential Neighbourhoods - Conservation Areas)Chapter 7: Objective CCUV45 – Advertisement StructuresChapter 7: Objective CCUV46 – Removal of Unauthorised AdvertisementsVolume 2: Appendix 17, Section 1.0 – Advertising and SignageVolume 2: Appendix 17, Section 8.0 – Advertising Development Management Standards
Decision Document Summary
The proposal sought retention permission for a large advertising hoarding (55.1 metres in length, 94.5 sqm in area) featuring branding graphics, fixed to existing railings at a prominent junction of Appian Way and Leeson Street Upper. The site is a vacant, overgrown corner plot located within an area sensitive to architectural heritage and residential conservation. The applicant argued the hoarding was a temporary measure to prevent anti-social behavior while awaiting new development; however, t...SOURCE PDFOpen Original
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