Core Refusal Reason
The proposal contravenes the Development Plan because no advertising 'need' was demonstrated for the structures, and one sign is located on 'open space and recreation' zoned land where such structures are prohibited.
Decision Maker's Conclusion
- The applicant failed to demonstrate a specific advertising 'need' for the proposed structures as required by Development Management standards DM 20 and DM 21, which prefer fingerpost signage for tourist uses.
- The proposed signage at the Promenade is located on lands zoned 'open space and recreation' where advertisement structures are explicitly 'not permissible' according to the Landuse Zoning Matrix.
- The development would contravene the policies and objectives of the Waterford City & County Development Plan 2022-2028 and would be contrary to the proper planning and sustainable development of the area.
Cited Policies (CDP)
Waterford City & County Development Plan 2022-2028DM 20DM 21DM 24Section 5.12Landuse Zoning Matrix (Volume 2)
Decision Document Summary
Agnes Aylward sought a Section 254 license for two decorative lockable information display panels to serve the Lafcadio Hearn Japanese Gardens in Tramore. The panels were proposed for the Promenade and the corner of Lower Branch Road and Strand Street. The application was refused because the Promenade location is zoned 'open space and recreation' where such structures are not permissible, and the applicant failed to demonstrate a specific advertising 'need' or utilize the preferred fingerpost si...SOURCE PDFOpen Original
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